SUPPLY CHAIN NETWORK DESIGN- KEY DRIVER FOR PROFITABILITY AND SUSTAINABILITY Supply chain network design is a process that determines the best mix of suppliers, locations, logistics and production facilities for optimizing product manufacture and distribution. The network design addresses industry solution like where to source raw materials, how to transport products, what's the optimal location for production lines, product storage warehousing, and the best methods for delivering goods to customers. It uses methodological approach to determine the best location and optimal size of the facilities to be included in the supply chain, and to ensure an optimal flow of products using advanced statistical and analytical modelling. Plants, suppliers, and warehouses are foremost entities which are part of supply chain network. For any successful supply chain, the number of facilities and their locations are a critical factor and how the product flows from each of the origin