Importance of route planning for India, given huge surge in e-commerce demand The growing demand of online products and on time delivery has become a challenging job in a country like India which is one of the fastest growing economies in the world. India’s e-commerce revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 %, the highest in the world. This growth also brings opportunity for the e-commerce companies to gain the market share which can be achieved by having competitive advantage of one organization to the other. The value created by the organization in terms of price, quality and delivery is driving the growth of the organization. This has increased the competition among companies to reach the customer in the promised time with the best value generation of the product. This has generated the need to go closer to the customer and improving the last mile delivery, whereas the optimization of the First mil